Misfit is known for its activity and fitness trackers with its aircraft grade aluminum that looks futuristic and stylish. The biggest selling point would probably be its long lasting battery.
The company has partnered with Speedy and launched the Speedo Shine. The Speedo Shine is designed with swimmers in mind with proprietary lap counting algorithms embedded in the device to keep track a swimmer’s lap count.
Misfit shine is already waterproof for up to 50 meters. The Speedo Shine has been tested by Speedos’ Aqualab for its stroke counting accuracy that fits all stroke types. In addition, it will calculate swim distance, along with calories burned and points earned when pair with the Misfit app for IOS and Android. It will also work with Speedo’s own Speedo Fit app.
Endorsed with Olympic Gold Medalist Missy Franklin, the device would come with a new color addition, Pure, which is a light silver. The Misfit Shine Speedo will retail for $79.99, which is $10 more than the Shine and will be available in retail exclusively at Apple Stores on September 1st. In additino, it can be purchased on misfit.com and SpeedoUSA.com.